Google Business Profile Optimization: Get More Customers from Google Maps

Quick Answer: Your Google Business Profile (GBP) is the single most powerful free marketing tool available to local businesses. When properly optimized, it drives 30-40% of local customer acquisition, generates qualified leads automatically, and acts as free advertising worth $50,000+ annually. The difference between a basic listing and an optimized profile can mean 10x more phone calls, direction requests, and website visits.

If you're a Newcastle business not appearing in the "map pack" (the three businesses shown with Google Maps results), you're invisible to 60% of potential customers searching for your services right now. This guide shows you exactly how to fix that.

The $50,000 Free Advertising Opportunity Most Businesses Waste

Let's talk numbers. An optimized Google Business Profile delivers:

For Service Businesses:

• 200-500 monthly views (people searching your category in your area)
• 50-150 monthly actions (calls, direction requests, website clicks)
• 15-40 qualified leads per month
• Average value per lead: $150-$500 depending on industry
• Annual value: $27,000 - $240,000 in business opportunities

For Retail/Hospitality:

• 500-2,000+ monthly views
• 100-400 direction requests
• 10-20% foot traffic increase
• Equivalent to $50,000-$150,000 in traditional advertising spend

Yet 73% of Google Business Profiles are incomplete, poorly optimized, or abandoned. Your competitors are giving you a free opportunity to outrank them-here's how to take it.

Why Google Business Profile Dominates Local Search

Before diving into optimization tactics, understand what you're dealing with:

Google's Local Search Ecosystem:

1. Google Maps (dedicated map app users)
2. Google Search map pack (top 3 local results)
3. "Near me" searches (fastest-growing search type)
4. Voice search (70% of queries have local intent)
5. Google Assistant recommendations

When someone searches "plumber Newcastle," "cafe near me," or "best electrician," Google shows the map pack ABOVE traditional organic results. That's prime real estate you can dominate for free.

GBP Ranking Factors (What Google Cares About):

1. Relevance (40%) - How well your profile matches the search
2. Distance (30%) - Proximity to the searcher
3. Prominence (30%) - Overall online reputation and authority

You can't change your physical location, but you can drastically improve relevance and prominence. Here's exactly how.

Complete Profile Setup Checklist: Every Field Matters

Google gives you 100+ opportunities to tell them what your business does, where you serve, and why you're the best choice. Most businesses fill in 20%. You're going to complete all 100%.

1. Business Name (The Foundation)

DO:

• Use your registered legal business name
• Be consistent with your website, signage, and citations
• Example: "Adonis Designs"

DON'T:

• Add keywords: "Adonis Designs Web Design SEO Newcastle"
• Use promotional language: "Adonis Designs - #1 Web Developer"
• Add service areas in the name

Google penalizes keyword-stuffed business names. Keep it clean and real.

2. Business Category Selection (Critical for Ranking)

This is where 90% of businesses fail. Your primary category determines what searches you appear in.

Primary Category Rules:

• Choose the MOST specific category that describes your core service
• This is not the time to be broad
• Example: Don't choose "Marketing Agency" when "Web Design Agency" is available

Newcastle Business Category Examples:

| Business Type | Primary Category | Why | |--------------|------------------|-----| | Web Design | Web Design Company | More specific than "Marketing" | | Cafe | Coffee Shop | More specific than "Restaurant" | | Plumber | Plumber | Not "Contractor" or "Home Services" | | Real Estate | Real Estate Agency | Not "Business Service" | | Accountant | Certified Public Accountant | Shows credibility |

Secondary Categories (Add 5-9):

• These help you appear in related searches
• Web designer might add: Marketing Agency, SEO Service, Graphic Designer, E-commerce Service
• The more specific categories you qualify for, the more search opportunities

Pro Tip: Search your service + Newcastle and see what categories competitors use. Add those to your secondary list.

3. Business Description (750 Characters to Convert)

You get 750 characters. Most businesses waste them. Here's the formula:

Structure:

[What you do] + [Who you serve] + [Geographic area] + [What makes you different] + [Primary services] + [Call to action]

Example (Web Design Business):

Adonis Designs creates high-performance websites for Newcastle businesses that need to generate leads and increase revenue. Since 2018, we've helped 150+ local companies transform their online presence with custom web design, SEO optimization, and digital marketing strategies that deliver measurable results.

We specialize in e-commerce platforms, service business websites, and complete digital transformations for companies ready to dominate their market online. Every website includes mobile optimization, conversion-focused design, and local SEO implementation.

Serving Newcastle, Lake Macquarie, Port Stephens, and the Hunter Region. Free consultations available.

Character count: 687 - Perfect.

Optimization Rules:

• First 250 characters are most important (shown before "read more")
• Include your primary keyword 2-3 times naturally
• Mention your service area
• Add credibility markers (years in business, customers served, awards)
• End with a call to action
• Update quarterly to stay fresh

4. Service Area Definition (Where You'll Appear)

For Service Area Businesses (No Storefront):

• Add every suburb, postcode, and area you serve
• Be specific: "Newcastle," "Lake Macquarie," "Port Stephens," "Hunter Valley"
• Include neighboring areas even if they're 30% of your business
• The more areas you list, the more searches you appear in

For Physical Locations (Storefront):

• Mark your exact address
• Still add service areas if you deliver/travel
• Accuracy matters for direction requests

Pro Tip: Search "Newcastle suburbs list" and add every suburb within your 30km service radius. More coverage = more opportunities.

5. Business Hours (Accuracy Builds Trust)

Standard Setup:

• Set regular hours accurately
• Update for holidays BEFORE they happen
• Mark special hours for holidays, events, closures

Advanced Tactics:

• If you take emergency calls, add "Open 24 hours" then clarify in description
• "More hours" section - add appointment availability details
• Update hours in real-time if you close early/open late

Special Hours That Boost Visibility:

• Breakfast hours for cafes (show for "breakfast near me")
• Late hours for service businesses (appear in evening searches)
• Weekend availability (huge for service businesses)

Photo Strategy: The Visual Difference Between 10 and 100 Clicks

Photos increase engagement by 42%. But not just any photos-strategic photos that answer customer questions and showcase your best work.

The Complete Photo Portfolio (Minimum 50 Photos)

1. Logo Photo (Required)

• Square format: 720x720px minimum
• High resolution, transparent background if possible
• Updated whenever you rebrand

2. Cover Photo (Your First Impression)

• Landscape: 1024x576px minimum
• Shows your storefront, team, or best work
• Changed seasonally or for promotions
• Text overlay allowed (but keep minimal)

3. Interior Photos (If Applicable - 5-10 Photos)

• Show your workspace, shop floor, waiting area
• Clean, well-lit, professional
• Update annually

4. Exterior Photos (5+ Photos)

• Storefront from multiple angles
• Street view so customers can identify you
• Parking area if relevant
• Signage close-ups
• Seasonal updates (Christmas lights, outdoor seating)

5. Team Photos (3-5 Photos)

• Staff at work
• Owner introduction
• Team gatherings (shows culture)
• Uniform/branded clothing visible

6. Product/Service Photos (20-30+ Photos) This is where you win customers.

For Service Businesses:

• Before/after project photos
• Work in progress shots
• Equipment/tools (shows professionalism)
• Completed projects from multiple angles

For Retail/Hospitality:

• Product close-ups
• Menu items/products in use
• Seasonal offerings
• Popular items highlighted

7. Customer Photos (Let Google Collect These)

• Encourage customers to tag your location
• These show authenticity
• Respond to customer photos with thanks

Photo Upload Strategy

Frequency:

• Upload 2-5 new photos weekly
• Rotate older photos monthly
• Seasonal updates quarterly

Quality Standards:

• Minimum 720px on shortest side
• Well-lit (natural light preferred)
• No stock photos (Google can detect these)
• No watermarks or promotional text (except cover photo)
• Show real business operations

Naming Photos (Technical SEO): Before uploading, rename files:

• Generic: IMG_4829.jpg
• Optimized: newcastle-web-design-office-interior-2025.jpg

Google reads file names. Include location + service + year.

Google Posts: Your Free Weekly Billboard

Google Posts appear directly in your Business Profile. They expire after 7 days, so consistency matters more than perfection.

The 4 Post Types You Should Rotate

1. Offer Posts (20% of posts)

• Promote a special, discount, or package
• Include coupon code if applicable
• Add CTA button: "Get Offer" or "Sign Up"
• Example: "March Special: Website + SEO Package - Save $500. Book by March 31st."

2. Update Posts (40% of posts)

• Share business news, new services, hours changes
• Behind-the-scenes content
• Awards, milestones, anniversaries
• Example: "We've just launched our new e-commerce web design package tailored for Newcastle retailers. Book a free consultation."

3. Event Posts (20% of posts)

• Workshops, open houses, community events
• Set start/end date for automatic display
• Example: "Free SEO Workshop for Newcastle Businesses - April 15th, 2pm"

4. What's New Posts (20% of posts)

• Blog article promotions
• Case study highlights
• Industry tips and insights
• Example: "New blog post: How Newcastle Restaurants Can Increase Online Orders by 40%"

Posting Calendar (Minimum Weekly)

Suggested Schedule:

• Monday: Industry tip or how-to
• Wednesday: Project showcase or customer testimonial
• Friday: Weekend promotion or event announcement

Content Formula:

[Eye-catching headline]
[150-300 word description]
[High-quality image]
[Call-to-action button]

Optimization Tips:

• Posts with photos get 60% more engagement
• Include primary keyword naturally
• Use CTA buttons (Learn More, Sign Up, Get Offer, Call Now)
• Link to relevant website pages
• Keep copy scannable (short paragraphs, bullet points)

Pro Tip: Batch-create 4 posts monthly, schedule them in advance. Consistent posting signals to Google that your business is active and engaged.

Review Generation: The Ethical Path to 50+ Five-Star Reviews

Reviews are the #1 trust factor for 87% of consumers. They also directly impact your GBP ranking. Here's how to build a review profile that converts browsers into customers.

The Reality of Review Generation

Industry Benchmarks:

• Excellent profile: 50+ reviews, 4.5+ average rating
• Good profile: 25-49 reviews, 4.0+ average rating
• Weak profile: <10 reviews or <3.5 average rating

Why Most Businesses Fail:

• They ask once, get rejected, give up
• They only ask happy customers (inconsistent)
• They make it hard to leave a review
• They wait too long after service completion

The Systematic Review Generation Process

Step 1: Create Your Review Link

Go to: https://business.google.com/ → Your Profile → Get Reviews → Copy Short Link

Your link looks like: https://g.page/r/[your-code]/review

Shorten it: https://bit.ly/adonisdesigns-review

Step 2: Identify the Perfect Review Timing

For Service Businesses:

• Ask 24-48 hours after project completion
• When customer expresses satisfaction verbally
• After successful milestone or delivery

For Retail/Hospitality:

• End of transaction (point of sale)
• Follow-up email next day
• Loyalty program milestones

Step 3: The Multi-Channel Ask Strategy

Don't rely on one method. Use all of these:

In-Person Ask (Highest Conversion - 30-40%):

"We're so glad you're happy with [project/service]. If you have 60 seconds, would you mind sharing your experience on Google? It really helps other Newcastle businesses find us."

[Hand them your phone with the review link open, or show QR code]

Email Follow-Up (15-20% conversion):

Subject: Thanks for choosing Adonis Designs!

Hi [Name],

Thank you for trusting us with your [project]. We loved working with you!

If you're happy with the results, would you mind sharing your experience on Google? Your feedback helps other Newcastle businesses discover our work.

[Leave a Review - One-Click Link]

It takes less than a minute and means the world to us.

Thanks,
[Your Name]
Adonis Designs

SMS Follow-Up (10-15% conversion):

Hi [Name], thanks for choosing Adonis Designs! If you're happy with your [project], we'd appreciate a quick Google review: [short link]. Takes 60 seconds. Thank you!

Business Card/Invoice Insert:

• Print QR code linking to review page
• Include on every invoice, receipt, or business card
• "Scan to share your experience"

Step 4: Make It Effortless

The easier you make it, the more reviews you get.

Perfect Review Request Checklist:

• ✅ Direct link (not "search for us and click reviews")
• ✅ Mobile-friendly (80% of reviews are left on mobile)
• ✅ Asked at peak satisfaction moment
• ✅ Specific ask (not generic "leave feedback")
• ✅ No incentives offered (Google prohibits this)

Review Response Strategy: Every Review Gets a Reply

Responding to reviews does two things:

1. Shows potential customers you care
2. Signals to Google your business is actively managed

Positive Review Response Template:

Hi [Reviewer Name],

Thank you so much for the kind words! We're thrilled that you're happy with [specific thing they mentioned]. It was a pleasure working with you on [project/service].

We look forward to helping you with [future need] whenever you're ready.

Best regards,
[Your Name]
Adonis Designs Team

Keep it:

• Personal (use their name, reference specifics)
• Brief (50-100 words)
• Professional (no slang or emojis)
• Keyword-rich when natural (mention your service)

Negative Review Response Template:

Hi [Reviewer Name],

Thank you for sharing your feedback. I'm sorry to hear about your experience with [specific issue]. This isn't the standard we hold ourselves to.

I'd love to make this right. Please contact me directly at [phone/email] so we can discuss a resolution.

We appreciate the opportunity to improve.

Best regards,
[Your Name]
[Business Name]

Critical Rules for Negative Reviews:

• ✅ Respond within 24 hours
• ✅ Stay calm and professional (public response is for future customers)
• ✅ Take the conversation offline quickly
• ✅ Acknowledge their concern without admitting fault
• ✅ Offer to resolve (even if you don't think you're wrong)

Pro Tip: 70% of customers who leave negative reviews will update or remove them if you resolve their issue professionally.

Q&A Section: Pre-Seed the Questions Customers Ask

The Q&A section is wildly underused. Anyone can ask a question on your GBP, and it appears publicly. If you don't control this section, your competitors or trolls will.

Pre-Seeding Strategy (Add 10-15 Questions Yourself)

Common Questions to Add:

1. "Do you offer free consultations?" → "Yes! We offer free 30-minute consultations for all new clients. Call +61-403-550-744 to schedule."

2. "What areas do you serve?" → "We serve Newcastle, Lake Macquarie, Port Stephens, Maitland, and the entire Hunter Region."

3. "What's your pricing?" → "Our web design packages start at $2,500. We offer custom quotes based on your specific needs. Contact us for a detailed proposal."

4. "How long does a typical project take?" → "Most web design projects are completed within 4-6 weeks. Timeline depends on project complexity and content readiness."

5. "Do you offer payment plans?" → "Yes, we offer flexible payment plans for projects over $5,000. Contact us to discuss options."

6. "What makes you different from other agencies?" → "We're a Newcastle-based team specializing in high-performance websites that generate leads. Every site includes SEO optimization and conversion-focused design."

7. "Do you work with small businesses?" → "Absolutely! We work with businesses of all sizes, from startups to established companies."

8. "What happens after my website launches?" → "We offer ongoing maintenance, hosting, SEO, and support packages. You'll never be left on your own."

How to Add Q&A:

1. Use a different Google account (ask team member or use secondary account)
2. Ask the question
3. Log into your business account
4. Answer comprehensively with keywords

Pro Tip: Monitor Q&A weekly. Set up alerts so you know when new questions are asked. Answer within 24 hours.

Service/Product Listings: Your Hidden Sales Tool

This section appears as "Services" or "Products" in your GBP. Most businesses skip it. Big mistake.

Service Listing Strategy

For Each Service You Offer, Create a Detailed Listing:

Example: Web Design Service Listing

Service Name: Custom Web Design
Category: Web Design
Price: Starting at $2,500
Description: Professional custom website design tailored to your business goals. Includes mobile optimization, SEO foundation, conversion-focused layouts, and CMS integration. Perfect for Newcastle businesses ready to establish a powerful online presence. 6-week delivery. Free consultation included.

Optimization Rules:

• Add 5-10 services minimum
• Include price range (even "From $X" builds trust)
• 300-750 character descriptions
• Include keywords naturally
• Mention Newcastle/local area
• Highlight unique benefits
• Add photos for each service

Service Categories to Add (Web Design Business Example):

1. Custom Web Design
2. E-commerce Development
3. SEO Services
4. WordPress Development
5. Website Maintenance
6. Logo & Branding Design
7. Digital Marketing Consulting
8. Website Hosting
9. Mobile App Development
10. Content Writing Services

Pro Tip: The more comprehensive your service listings, the more likely Google matches you to specific searches.

Booking Integration: Turn Views Into Appointments Instantly

If you run an appointment-based business, this feature is mandatory.

Appointment Button Setup

Supported Booking Platforms:

• Calendly
• Acuity Scheduling
• Booksy
• SimplyBook.me
• Custom booking systems

Setup Process:

1. GBP Dashboard → Add Appointment Link
2. Paste your booking page URL
3. Test from mobile device
4. Monitor booking attribution in analytics

Booking Button Best Practices:

• Link to simple, mobile-optimized booking page
• Pre-fill service/location when possible
• Minimal form fields (name, email, phone, service, date)
• Confirmation email automated
• Add to Google Calendar option

Pro Tip: Businesses with appointment buttons see 25-40% more conversions from GBP traffic than those directing to website contact forms.

Google Business Profile Insights: Your Free Marketing Analytics

GBP provides data that most businesses ignore. This data tells you exactly what's working and what needs improvement.

Critical Metrics to Monitor Monthly

1. Discovery (How Customers Find You)

• Direct searches (branded - people searching your business name)
• Discovery searches (non-branded - people searching your service category)
• Goal: 70%+ discovery searches (means you're ranking for industry terms)

2. Actions (What Customers Do)

• Website visits
• Direction requests
• Phone calls
• Message inquiries
• Booking clicks

Track month-over-month growth. Healthy profiles see 10-20% monthly growth.

3. Views Over Time

• Total views
• Search views
• Maps views
• Goal: Consistent upward trend

4. Photo Insights

• Photo views compared to similar businesses
• Goal: Photos viewed 50% more than competitors

5. Search Queries Report

• What keywords people use to find you
• Optimize profile based on top queries
• Add services for queries you want to rank for

Using Insights to Optimize

If Direction Requests Are Low:

• Verify address accuracy
• Add parking information
• Upload exterior photos
• Add "easy to find" messaging

If Call Volume Is Low:

• Check phone number is correct and clickable
• Add "Call Now" Google Posts
• Respond to reviews mentioning phone service
• Add business hours prominently

If Website Clicks Are Low:

• Improve cover photo (shows above website button)
• Add compelling business description
• Post about website-specific content (blogs, galleries)
• Add service listings with "Learn More" links

If Discovery Searches Are Low:

• Add more specific categories
• Optimize business description with keywords
• Add service listings
• Post weekly to stay active

Case Study: Newcastle Electrician GBP Transformation

Business: Hunter Valley Electrical Services Industry: Residential & Commercial Electrical Location: Newcastle, NSW

Before Optimization (6 months ago):

• 147 monthly views
• 11 direction requests
• 4 phone calls
• 3 website visits
• 6 total reviews (4.2 average)
• Not appearing in map pack for target keywords

Optimization Implemented:

• Completed all profile fields (description, services, hours)
• Added 45 high-quality project photos
• Created 8 service listings with descriptions
• Started weekly Google Posts
• Implemented review generation system
• Pre-seeded Q&A with 12 common questions
• Added 6 secondary categories

After Optimization (Current):

• 1,247 monthly views (748% increase)
• 89 direction requests (709% increase)
• 37 phone calls (825% increase)
• 52 website visits (1,633% increase)
• 43 total reviews (4.8 average)
• Ranking in map pack for 14 primary keywords

Business Impact:

• 23 new customers directly attributed to GBP (first 90 days)
• $47,000 in revenue from GBP-sourced leads
• $0 advertising spend (pure organic visibility)

Owner's Quote: "I didn't realize Google Maps was my best employee. For zero cost and 2 hours of setup time, we're now getting 8-10 qualified leads weekly. This completely changed our business."

Monthly GBP Maintenance Checklist

Optimization isn't one-and-done. Consistent activity signals to Google that your business is active and relevant.

Weekly Tasks (30 minutes):

• ✅ Post 1-2 Google Posts
• ✅ Respond to new reviews
• ✅ Upload 2-5 new photos
• ✅ Check and answer Q&A questions
• ✅ Monitor insights for trends

Monthly Tasks (1 hour):

• ✅ Update business description if services changed
• ✅ Review and refresh service listings
• ✅ Update special hours for upcoming holidays
• ✅ Analyze insights report for optimization opportunities
• ✅ Audit photos - remove outdated, add seasonal
• ✅ Check profile for Google updates/new features

Quarterly Tasks (2 hours):

• ✅ Comprehensive category review (add new categories if launched services)
• ✅ Refresh all photos with new projects/seasonal updates
• ✅ Review top search queries and optimize for new trends
• ✅ Update business description with recent achievements
• ✅ Competitive analysis - what are competitors doing?
• ✅ A/B test cover photos

Annual Tasks (4 hours):

• ✅ Complete profile audit
• ✅ Review all information for accuracy
• ✅ Update owner/manager contacts
• ✅ Evaluate booking/messaging integrations
• ✅ Full photo portfolio refresh
• ✅ Strategic planning based on yearly insights

Common GBP Mistakes That Kill Your Ranking

1. Inconsistent NAP (Name, Address, Phone) If your GBP says "123 Main St" but your website says "123 Main Street," Google gets confused. Consistency across all platforms is critical.

2. Choosing Broad Categories "Consultant" instead of "Business Management Consultant" means you compete with every consultant in Newcastle instead of your specific niche.

3. Ignoring Negative Reviews Unresponded negative reviews signal to Google (and customers) that you don't care. Always respond within 24 hours.

4. Posting Inconsistently Posting 10 times one week then nothing for 3 months signals abandonment. Weekly consistency beats monthly intensity.

5. Low-Quality Photos Dark, blurry, or stock photos hurt more than help. Invest in smartphone photography or hire a professional for $200-500.

6. Incomplete Service Area Only listing "Newcastle" instead of "Newcastle, Lake Macquarie, Port Stephens, Maitland, Hunter Valley" cuts your visibility by 60%+.

7. Not Utilizing All Features If Google offers a feature (Q&A, Services, Booking, Messaging), use it. Google favors complete profiles.

Advanced GBP Tactics for Competitive Markets

1. Local Content Backlinks Get mentioned on Newcastle news sites, local blogs, and chamber of commerce websites. These local backlinks boost GBP authority.

2. Schema Markup on Website Add LocalBusiness schema to your website with identical NAP as GBP. This strengthens Google's confidence in your information.

3. Google Reviews Funnel Create a dedicated "Reviews" landing page on your website that explains why reviews matter and links to your GBP review link. Send customers there first-it increases conversion by providing context.

4. Geotagged Photos Before uploading photos to GBP, geotag them with your business location. This adds another layer of location relevance.

5. Video Posts Google Posts support video. Upload 15-30 second project walkthroughs, customer testimonials, or service explanations. Video posts get 3x engagement.

6. Multi-Location Strategy If you have multiple offices or service areas, create separate GBP listings for each with unique local content. Don't duplicate descriptions.

7. GBP Messaging Enable messaging and respond within 15 minutes during business hours. Fast response times improve ranking and show in your profile.

Why DIY GBP Management Often Fails (And When to Hire Experts)

Time Investment Reality:

• Initial setup: 4-6 hours
• Weekly maintenance: 30-45 minutes
• Monthly optimization: 1-2 hours
• Quarterly strategy: 2-3 hours

Annual time commitment: 40-60 hours

Common DIY Pitfalls:

• Forgetting to post consistently
• Not monitoring reviews/Q&A in real time
• Missing Google algorithm updates and new features
• Poor photo quality or lack of variety
• Inconsistent review generation efforts
• Not analyzing insights for optimization opportunities

When to Hire Professional GBP Management:

✅ You should hire experts if:

• Your time is better spent on billable work
• You're in a highly competitive market (10+ competitors in map pack)
• You've plateaued at 50-100 monthly views
• You're not comfortable with ongoing content creation
• You need guaranteed results (leads, calls, visibility)

✅ You can manage it yourself if:

• You have 2-3 hours monthly for consistent management
• You're comfortable with basic content creation (photos, posts)
• You're in a less competitive market
• You enjoy marketing and analytics

Hybrid Approach: Many businesses hire agencies for initial setup and strategy, then manage daily posts/responses themselves. This maximizes ROI while maintaining professional optimization.

Adonis Designs GBP Management Services

We've optimized 50+ Google Business Profiles for Newcastle businesses, generating millions in attributed revenue through improved local visibility.

Complete GBP Optimization (One-Time) - $750

Includes:

• Complete profile audit and gap analysis
• Optimization of all fields (description, categories, services, hours)
• Professional photo editing and upload (up to 30 photos)
• Q&A pre-seeding (15 questions)
• Service/product listing creation (up to 10)
• Review generation system setup
• Insights analysis and recommendations report
• 30-day post-launch support

Perfect for: Businesses ready to take control of their local search presence with a strong foundation.

Ongoing GBP Management - $500/month

Includes everything in optimization package, plus:

• 4-8 Google Posts per month (weekly content)
• Review monitoring and response (unlimited)
• Q&A monitoring and answers
• Monthly photo uploads (8-12 new photos)
• Service listing updates as needed
• Monthly insights analysis and optimization recommendations
• Priority support for profile issues
• Quarterly competitive analysis
• Annual comprehensive profile refresh

Perfect for: Businesses in competitive markets who need consistent optimization and content to maintain top rankings.

Free GBP Audit (No Obligation)

Not sure where you stand? We'll audit your current Google Business Profile and show you:

• Current ranking for your target keywords
• Profile completion score (vs. 100% optimized)
• Competitor comparison analysis
• Top 3 immediate opportunities for improvement
• Projected visibility increase from full optimization

Book your free audit: +61-403-550-744 or contact@adonisdesigns.com.au

Your GBP Optimization Action Plan (Start Today)

Week 1: Foundation (2 hours)

• [ ] Claim and verify your Google Business Profile
• [ ] Complete business name, category, description
• [ ] Add accurate hours and service area
• [ ] Upload logo and cover photo

Week 2: Content Addition (3 hours)

• [ ] Upload 20-30 high-quality photos (interior, exterior, products, team)
• [ ] Create 5-8 service listings with descriptions
• [ ] Set up booking link (if applicable)
• [ ] Enable messaging

Week 3: Engagement Setup (2 hours)

• [ ] Pre-seed Q&A with 10-12 questions
• [ ] Create first 4 Google Posts (schedule for weekly release)
• [ ] Set up review generation process
• [ ] Ask first 5 recent customers for reviews

Week 4: Monitoring & Optimization (1 hour)

• [ ] Analyze first month insights
• [ ] Respond to all reviews
• [ ] Post weekly content
• [ ] Upload new photos
• [ ] Adjust strategy based on data

Month 2+: Consistency

• [ ] Weekly posting schedule
• [ ] Review generation campaign
• [ ] Monthly insights analysis
• [ ] Quarterly profile refresh

The Bottom Line: Your GBP Is Free Money

Every day your Google Business Profile sits incomplete or unoptimized, you're handing customers to competitors who took 2 hours to set up properly.

This isn't complex. It's systematic. Follow the checklist, commit to weekly maintenance, and watch your local search visibility transform.

The businesses dominating Google Maps in Newcastle aren't lucky-they're consistent.

Need help optimizing your Google Business Profile or want to skip the learning curve and get immediate results?

Contact Adonis Designs: 📞 +61-403-550-744 📧 contact@adonisdesigns.com.au 🌐 www.adonisdesigns.com.au

Free GBP audit for the first 10 businesses who call this week. See exactly where you're losing customers and how to win them back.

Your competitors are already optimizing their profiles. Don't let them own the map pack in your industry.